Brand & Package Design

In pursuit of a packaging solution that defied convention, Bright's Toothpaste Tablets, a fictitious brand and product, wanted packaging that was not only attention-grabbing, but also inventive and truly unique. Their goal was to standout among the industry behemoths and to captivate onlookers on store shelves. To bring this vision to life, the predictable designs commonly associated with toothpaste was abandoned. Instead, an approach infused with vibrant hues and impactful visuals was chosen, intended to disrupt the habitual purchasing patterns of the public with its strong visual presence.